A clever advertisement or a deep discount for new customers can get people interested, but it won't keep them engaged. Today's fastest growing companies offer more than products or services. They offer an experience that can only happen when a brand is at work.

Proof designs logos and builds websites, but we do those things in a way that helps position your business as a brand. If you want people to talk about you, it's time you define your brand so your customers can understand it, enjoy it, and share it.

We make it easy for other people to remember and spread the word about you. As brand distillers, we discover what's at the core of your brand - its essence - in order to build a memorable story, a sharable product, and an enjoyable experience so you can create customers, friends, fans, and supporters for life.

Proof helps clients - from nonprofit organizations and sales consultants to authors and event planners - define their brand. It's not enough to have a catchy tagline; you need to offer something deeper. Beginning with our in-depth and hands-on customized workshop, our entire team works with you to define, strategically and creatively, the most important aspects of your brand and it's potential online and offline extensions.

Understanding your brand helps you, your employees, your clients, and your customers know what to say when telling a friend about you, what to do when they come to your website, and what to feel when they take part in what you offer.

Learn more about our Understanding Your Branding Creative Session

Logo Design

The average person sees millions of images in his or her lifetime; your logo needs to stand out. Our design team knows the right questions to ask when it comes to designing your logo so it fits your product or service perfectly. You’ll have input at each stage in the process so the final logo isn’t just something you’ll tolerate; it’s something you’ll want printed on every shirt you own, even your dress shirt from Brooks Brothers.
(View samples of logos we've designed)

Web Design

Your website is the first place many of your clients and customers get a taste of who you are. What impression are you leaving? Our team has designed websites for small businesses, nonprofits, and entrepreneurs all over the world. A keen understanding for remarkable design and user-friendly features highlights our team’s process, which means you’ll have a site that you’ll want to send everyone to, even your grandmother, who doesn’t own a computer. Enough said. (View examples of websites we've designed)

Print Design

Print is not dead. Flyers, direct mail, and print advertising still works, if you know what you’re doing. Our team of graphic designers and copywriters will listen to the story you’re hoping to tell potential customers and craft a visual message that is compelling, targeted, and memorable. We’ll also brainstorm unique print pieces that coincide with your overall goals, catapulting your company into people’s hearts and minds with items that are suited for your audience that will remind them every day of who you are whether it’s through every sip of coffee from a mug with your logo on it, throwing a Frisbee with friends that glows with your name, stretching on a yoga mat that bears your brand, or wearables that announce your arrival.

Video Production

It's one thing to describe your brand with words; it's another (better) thing to show your brand to the world. Online and mobile video use are growing quickly and having memorable videos on your website is just one way to stand out from the crowd. But what should your video say? Who should be in it? How long should it be? And, once it's made, how do you let people know about it? Our team of creative filmmakers can capture your big idea or awesome product and camera and package it in a way that people will watch, pass along, and remember what you're offering.

Marketing Strategy

Marketing sounds so sales-y. Good thing we’re a branding company. We approach marketing with ideas on not just how you can sell a product, but how you can build a brand. The words you use, the stories you tell, and the experiences you create are all marketing - or branding - opportunities. Use them wisely and you’ll create loyalty, build relationships and become rich and famous. Knowing exactly what to say and when to say it for the next 3, 6, 12, and 18 months will make it easier.

Social Media Engagement

Should you be on Facebook? What can Foursquare do for your business? Who at your company will be tweeting? Our team of savvy social media researchers and experts can develop customized plans and hands-on implementation programs to help your organization understand and use social media. Best of all, our strategies integrate the online and the offline - showing how to use social media in any situation to engage and build relationships with any customer.

Communications

What story are you telling? To whom? When? Why? Many companies have ad hoc branding strategies, pulling together a logo on a whim and emailing a reporter trying to get press coverage. Today’s consumers demand more from brands, and our entire team is equipped to develop effective and proven branding strategies to get more people than ever not to just hear about your product or service, but to use it and tell their friends. Traditional media is not dead. If your target audience still reads a printed newspaper and watches news on TV, we can get you in front of them.