UHC Forward
The Need
UHC Forward, a nonprofit initiative, as part of the Results for Development Institute, came to Proof needing to create a fully-branded identity for their program, which strives to collect and distribute information and advocacy related to universal health coverage worldwide. Having a vision, Proof collaborated with the Results for Development team to arrive at a name for the initiative, as well as brand collateral including a logo, website, and print pieces – all of which contributed to carrying out the program’s three key objectives:
- To propel more countries to consider offering universal health coverage.
- To move to action those countries already considering offering universal health coverage.
- To improve the delivery of universal health coverage in countries already offering it.
The Work
To begin the process, members of the Proof team traveled to Washington for an initial Understanding Your Branding creative workshop. During this focused brainstorming session and strategic meeting, a collaborate conversation resulted in focusing in on the key objectives of the UHC Forward Program, as well as determining the best way to present the program’s information to key constituents.
After meeting in-person, the Proof team got to work in designing a logo, website, and printed collateral for the UHC Forward program. Each piece was carefully designed and crafted to best accentuate the imperative information UHC Forward provides, acting as an engaging visual balance to help share the universal heath coverage message and mission.
The Result
After working together, UHC Forward walked away with a complete grasp of their brand. In order for the program to be well-positioned in the market, Proof developed a branded identity and strategy that is pragmatic, accesible, influential, trusted, analytical, and human – truly reflective of the UHC Forward initiate.
UHC Forward met Proof with a bold idea and plan, and left with an effective name, logo, website, print collateral, and strategy that helps the program tell it’s story in an engaging and compelling way.
