Prevent Child Abuse Tennessee
The need
When Prevent Child Abuse – Tennessee (PCAT) contacted Proof, they found themselves in a place many nonprofits experience. An outdated website that was cumbersome to update, an old brochure that didn’t capture their mission or work, and questions about how to leverage social media and email to grow a dedicated list of followers, supporters, and donors.
The work
Given that PCAT’s staff had limited time to spend on marketing itself or making important web updates, Proof developed a new website with a simple-to-manage Content Management System using WordPress. Doing so allowed staff an easy way to create new and manage existing content throughout their website, in an effort to attract new audiences interested in family and parental resources and issues.
Proof also worked on a detailed 12-month marketing plan, complete with goals and tactics for all staff member to promote the work of PCAT in the community and online. PCAT leadership had a blueprint for using Twitter, Facebook, and its new blog to generate buzz about its work on the web. It also was provided with contest ideas, a plan for leveraging local media, and ways to raise awareness about its annual fundraising events.
Above all, Proof’s solutions were easy for staff and volunteers to implement. The content management system was user-friendly and easy to learn, and the marketing suggestions were not time consuming. Proof’s solutions were relevant and realistic given staff time constraints, while being ambitious enough to make a real difference for the organization
The result
An updated website complete with clear calls to action immediately helped PCAT position itself as a high-impact nonprofit organization in the state of Tennessee, so much so that it was awarded $100,000 from Wal-Mart, as voted on by its employees, for the organizations dedicated work with children and families throughout the state of Tennessee.
Though effective social media marketing, regular blogging, and strategic email campaigns, PCAT increased event registration, donor-ship and boosted website traffic by over 300% over the 2010 calendar year. Proof remains a strategic branding partner with the organization.
