Nashville Prep: Reading, Writing, and Branding
The need
Nashville Prep, a new charter school in Nashville, Tennessee, headed by Ravi Gupta, was in need of foundational branding in order to garner support for their movement to educate Nashville students.
The work
Proof created a memorable logo, an easily navigable website, T-shirts, and printed materials in order to help Nashville Prep get approval for its new school and recruit both students and teachers to be a part of its new community, positioning itself well for strategic growth for years to come.
The result
Nashville Prep exceeded its recruitment goals and is now in its first full year of operation. In order to continue growing its brand, Proof provides ongoing support, recently developing signage for the school’s first building, as well as coordinating the design and development of pens and pencils for student use. The brand continues to grow – and grow well. Nashville Prep will add one new grade level each year until it houses students between 5th and 12th grade.
