Jim Rathmann Associates: 0 to 60 in Two Days
The need
After a successful career in the automotive business, Jim Rathmann wanted to help people who were once in his shoes – auto dealers. Since word of mouth had only taken his consultancy so far, he knew it was time to turn his business into a brand in order to grow well.
The work
Proof’s work with Jim Rathmann began with the Understanding Your Branding creative session. After two days of focused work with the Proof team, Jim had defined his core values and knew what exactly his brand needed to look like in order to attract his target customer. It was also decided what the website should look like and how it should function in order to help grow Jim Rathmann Associates. In the two days spent, together, we transitioned an already-successful consultancy into a branded, marketable package Jim could share with the world.
The result
Proof designed an identifiable logo, a sleek and professional website, and printed marketing collateral. The tools Jim needed to take his company to the next level.
Jim Rathmann continues to be a sought-after automotive consultant and expert. His professional and polished online image helps to set him apart in this niche market so that he can continue to grow his business well.
