Family Circle Advisors: Story Telling that Spans Generations
The Need
Lisa Parker, philanthropist and mother, who is passionate about helping individuals and families of all social and economic backgrounds to creatively involve future generations in philanthropic work, approached our team with full branding needs.
As Lisa began her consulting business, she was in need of a memorable logo and easily navigable website so that she could position herself as an expert on family philanthropy. Given her experience and network, the missing piece holding her back from taking everything to the next level was a cohesive brand.
The Work
An effective logo, referencing the redwood family circles that occur when an old tree dies while surrounding sprouts continue to grow, and a well-organized website were just the beginning. Once both were designed and viewable to the world, Lisa began to speak more and more. As such, Proof then developed a series of customized presentations for her to ensure content would stand out from the myriad of other conference presenters. Proof also designed Family Circle Advisors’ first eBook about holiday giving.
The Result
Family Circle Advisors continues to grow and help families set up personal giving foundations. Lisa Parker is a sought-after speaker and authority on the subject matter of generational giving.
Most importantly, whenever someone meets Lisa and hears about her multigenerational approach to family giving, she has a captivating print piece to hand them, and engaging website to send them to, and above all, a compelling story to tell.
