It’s easy to get perpetually trapped in the weeds, digging and pulling at every stalk and stem to try and cultivate the details of your brand into perfection.
When you’re glued to the see saw and the dip and peak of running a business - it’s easy to lose sight of the bigger picture, of the why that fueled the heart of the idea that pushed you to take that crazy step into ownership in the first place.
What you build, what you craft, and what you practice - day in and day out, without promise of any predetermined outcomes or an easy button to skip the hard parts - is what will define the long tail of your journey toward great work.
If you're constantly running away from "average" - you'll find yourself running a race you can't possibly win. You'll diminish your personal accomplishments, your professional triumphs, and you'll discard your ideas as not being "good enough".
We shouldn't run from average - but instead, redefine it. Your average may be exceptional to someone else. And your average may be routine and ordinary by the measure of others.