For me there are few things more stifling than the after lunch lull. For some reason creativity often comes to a stop after an intake of carbs. I just get stuck and stop challenging myself when the caffeine from the morning’s coffee runs out. The after lunch lull isn’t just in my head though, it is a pretty common downfall for all of us.
I found myself racing to the Proof office the other afternoon. Not because I was late to a meeting or behind in work. But because I couldn’t wait to settle in with my co-workers and just talk. Who does that? In all my past jobs, I never recollected rushing to get to my tiny cubicle, […]
At the start of every client project, we sit down for an initial face-to-face workshop with day one focusing on high-level brand position, and day two diving deeper into the creative and technical. We kick things off with a 90 minute "discovery" conversation - learning where the brand has been and what it has taken to get where it is today. Then a shift happens and we move our minds toward what can be - what should be - and where the brand wants to go.