The Blog

A culmination of words that usually make a lot of sense.

Creating the Space for Ideas to Thrive

by Kate Mason on February 25, 2014

CeCe Caldwell UYB

I found myself racing to the Proof office the other afternoon. Not because I was late to a meeting or behind in work. But because I couldn’t wait to settle in with my co-workers and just talk. Who does that? In all my past jobs, I never recollected rushing to get to my tiny cubicle, […]

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Tomorrow Brings the Potential to Do Something Great

by Matt Cheuvront on February 20, 2014

Seth Godin on Tomorrow

At the start of every client project, we sit down for an initial face-to-face workshop with day one focusing on high-level brand position, and day two diving deeper into the creative and technical. We kick things off with a 90 minute "discovery" conversation - learning where the brand has been and what it has taken to get where it is today. Then a shift happens and we move our minds toward what can be - what should be - and where the brand wants to go.

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Wait, Why?

by Andrea Jacobs on February 18, 2014

Olive & Sinclair

So, working at Proof pretty much rocks. I can say this because I have held variety of positions in a variety of industries and have a great appreciation for an open workplace where the boss has a clear vision and doesn’t pretend to know everything. No, really. One full day each month we set client work aside to work on us - to work on Proof. A little something we call “Vision Day”. Why? Because we want to be better for our clients, our community, the people we love, and ourselves.

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