It’s always tempting to be clever. You’re hilarious, after all – and great with puns. I know. It’s easy to want to load your brand up with all that creative genius.
Unfortunately – as much as you may see the parallels between your brand and a vessel, your audience won’t be able to connect the dots as easily. When you start referring to your team as “the crew,” offering to take your client on “a voyage to unchartered territory,” and suggesting your website look like an old, old wooden ship, you distract from your main message. What does your brand actually DO, and why is it important to your audience?Keep Reading Keep Reading