by Micah Smith on May 16, 2012
I love the TOMS brand. In fact, I love their entire “One for One” movement. But the truth is this: Even though I think the company is fantastic, I don’t love my TOMS shoes. They’re nice sometimes and I do wear them, but they’re by no means my favorites.
And let me tell you something: If you can love a brand while only liking its product, that brand is doing something right.
What TOMS is doing right is that they’re giving me (and everyone) something to believe in. Because as Hugh MacLeod has aptly stated, “The market for something to believe in is infinite.”
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by Micah Smith on May 15, 2012
There’s a pet boarding center in my town called The Farm at Natchez Trace. It’s pretty fancy… I’d probably love going there if I was a dog. There’s a lot of open space for them to run free and they even have different areas for different types of dogs. For example: They have large suites for families of dogs, private rooms for elderly dogs, and a special wing for special needs dogs.
Oh, and every suite includes room service, maid service, in-suite TVs, climate-controlled fresh air system, and comfy beds & blankets. Like I said, it’s fancy.
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by Micah Smith on May 10, 2012
How often do you shake a hand?
Here’s my guess: Not as often as you used to. …Am I close?
The Internet makes it easy to get more comfortable with virtual relationships and less comfortable with the real stuff. More and more often we build marketing plans around Google rankings and tweet schedules and don’t leave room for a face-to-face conversation.
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